
Making Meaningful Connections
THE T-SQUARED STORY
T-Squared Agency is a boutique venture advisory firm offering outsourced strategic business development to select companies - connecting the right ideas with the right people and the right partners to grow your business. The heart of business is still personal relationships built over time and shared events, especially in the age of AI. We understand the complexities of today's modern venture landscape and capital environment to support you with actionable insight into your customers, your partners, and your potential funding sources.
T-Squared focuses on venture strategy, partnership development, and go-to-market execution. T-Squared works with ‘T-Shaped’ professionals and founders - high-agency people who possess a wide understanding of multiple disciplines and have earned deep, hands-on experience across relevant industries. The discipline of knowing the appropriate ‘Who’ for your specific need is what sets us apart. T-Squared takes the practice of Business Development very seriously when it comes to making these important introductions.
An engagement functions as your outsourced business development team - delivering customer pipeline, partnerships, and growth on time, on budget, and with the professionalism you'd
expect from a seasoned expert embedded in your business.P R I N C I P A L
Marc Nathan

Marc Nathan leverages his extensive decades-long background in business development and community building to connect professionals across several disciplines and ecosystems. A recognized 'superconnector' in the entrepreneurial landscape, Marc is the publisher of the Texas-Squared & Texas-Boxed newsletters and the VIP Insider’s Guides. He proudly co-produces professional investor networking events, including Funded House and Consumer VC Live Summits, and remains deeply engaged with the community through hosting regular OpenCoffee, Wake Up!, and Turn Up! Meetups.
T-Squared Iniatives
Projects and Partnerships
Funded House
Funded House is the premier 'Activation' matching later stage startups with serious investors. Funded House is a physical private lounge that produces panels and live podcasts and acts as a networking platform for vetted VIPs. Since 2019 Funded House, a partnership between Marc Nathan and Elijah May of the Experience Firm, has connected hundreds of investors and startups.
SXSW VIP Insider's Guide
The VIP Insider's Guide is a comprehensive list of private events happening during the SXSW conference. The Insider's Guide is designed specifically for Business Developers (as opposed to artists and engineers) to assist them in discovering appropriate events in the vast sea of events during the Spring festival season in Austin.
OpenCoffee Club
OpenCoffee is a casual coffee meetup for technologists and startups launched in Houston in 2007. The Houston group has since morphed into Cup of Joey, led by Joey Sanchez. Damon Clinkscales leads OpenCoffee Austin since 2009 with Marc coming on board as a co-host in 2014. We host events on the first and third Thursdays of the month.
WakeUp! CPG
Wake Up! CPG is the largest meetup for the Consumer Packaged Goods (CPG) in Texas, launched in 2016. We gather CPG brand founders, investors, and service providers on the fourth Thursday of every month for lively conversations about the industry.
Turn Up! CPG
Similar to Wake Up! CPG, Turn Up! is a Happy Hour and vendor market for local CPG brands co-hosted by Bill Murphy of Willpower events
Consumer VC Live Summits
Consumer VC Live Summits are high-end in-person conferences focused on emerging CPG brands and the investors who fund them. The events are co-produced by Mike Gelb of The Consumer VC podcast and newsletter and Lindsay Lightman.
Texas-Squared & Texas-Boxed Newsletters
The Texas-Squared Startup newsletter ran for nine years with over 450+ issues published every Sunday morning as a weekly digest for news headlines, blogs, and podcasts for tech startups. Texas-Boxed is a monthly digest for the CPG industry.
Expo Exposed
Expo Exposed is a comprehensive 'side event' guide targeted at attendees of the largest CPG conference in North America, New Hope's Natural Food Expo West in Anaheim, CA.
Scoutvestor
Scoutvestor is designed to modernize investment scout programs for investors, scouts, and the companies themselves. Investors will be able to track and manage the opportunities presented by the scouts on a 'single pane of glass' and automatically input them into their own CRM systems, while scouts may register their deals and track their progress through the investment process, from due diligence to exit.
Austin Active Networking
Austin Active Networking is a hand-curated calendar of networking events across Austin that have some sort of fitness or athletic component. The main focus is to help others discover Walk and Talks like The Board Walks and Trail Talks, Founder Run Clubs, Pickleball, Pickup Basketball, Cycling groups etc.
ActivateATX
ActivateATX is a directory geared towards independent event hosts in Austin, Texas. ActivateATX helps hosts collaborate with a shared calendar and resources, including venue information, service providers, and best practices.
CPG Indie Media List
CPG Independent Media List is a hand-curated list of independent podcasts and newsletters in the CPG Industry
ATX Quick Start Guide
ATX Quick Start Guide a single-page resource guide to help newcomers to the tech and startup scene navigate the people, organizations, and events surrounding the Austin tech ecosystem.
ATX CPG Resources
ATX CPG Resources a shared presentation that encompasses organizations and people focused on the emerging Consumer Packaged Goods industry surrounding Austin, Texas.
GETTING STARTED
Please tell us a little bit about your needs or project so that we can do a little research and have an intelligent conversation with you about ways we can help you move your venture forward.
Copyright 2026 T-Squared Agency
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