START WITH 'WHY ?'
T-Squared comes from the concept of multiplying 'T-Shaped' people by 'T-Shaped' people the way iron sharpens iron. T-Shaped people have a wide variety of skills and deep expertise in several disciplines. These are the 'A'-players, the Thought Leaders, the Executers who have the rare ability to get things done.
From Wikipedia: http://en.wikipedia.org/wiki/T-shaped_skills
The concept of T-shaped skills, or T-shaped persons is a metaphor used in job recruitment to describe the abilities of persons in the workforce. The vertical bar on the T represents the depth of related skills and expertise in a single field, whereas the horizontal bar is the ability to collaborate across disciplines with experts in other areas and to apply knowledge in areas of expertise other than one's own.
The earliest reference is by David Guest in 1991. Tim Brown, CEO of the IDEO design consultancy defended this approach to résumé assessment as a method to build interdisciplinary work teams for creative processes.
Simon Sinek discusses the power of Why people do things in the powerful TEDxTalk below:
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THE T-SQUARED STORY
T-Squared Agency is a boutique strategic consulting firm that helps selected companies connect the right ideas with the right people to grow your business. T-Squared understands the complexities of the modern marketplace and is able give you insight to your customers and funding sources. T-Squared works with 'T-Shaped' people - those that posses a wide understanding of multiple business disciplines, and have earned deep experience in relevant online and offline industries.
Collectively, we have a shared understanding about modern web and mobile technology, contemporary business practices, and online marketing. We know the difference between what CAN be achieved with what SHOULD be attempted. Knowing how to build something and actually selling it are two very different things. We strive to understand your customers potential buying behavior and user mentality before we ever write a line of code or place a pixel on a screen.
We are artisans, not artists - our job is make sure your concept is delivered on time, on budget and with the professionalism expected of seasoned craftsmen.
P E O P L E
Marc Nathan, Founder
Marc is an experienced startup mentor with years of leadership in technology, finance, and creative marketing agency firms. He focuses on early stage technology-based companies, specifically on the topics of angel investing, product and customer development and marketing at scale. Marc has a knack for community development, and is most frequently regarded as a 'super connector'.
Please tell us a little bit about your needs or project so that we can do a little research and have an intelligent conversation with you about ways we can help you move your venture forward.